Small businesses can reap great advantages from adopting versatile software solutions that streamline operations. Steve Festa of Blues Brothers Construction shared his experiences with Zoho on an episode of Small Biz in 15. In this article, we explore his insights about using software to make roofing companies more competitive.
Blues Brothers Construction of Boca Raton is a South Florida roofing contractor company owned and managed by Steve Festa who founded his business after Hurricane Charlie devastated Central Florida in 2005. Specializing in both roofing repairs and installations for homes throughout South Florida.
“What got me into roofing was realizing most roofing companies were falling short in their service delivery,” Steve stated, “so I decided to start my own company with different morals and values while emphasizing customer experience.”
Blues Brothers Construction recognized their need for software solutions in order to stay organized, track project timelines, and estimate estimates more efficiently. According to Steve, they wanted an accounting software and system which could synchronize their database of information; their search led them directly to Zoho.
Steve appreciated Zoho’s multifunctionality and ability to bring together various aspects of the business under one umbrella. As Steve stated: “Having everything connected via Zoho made for a much simpler workflow without needing additional tools for connecting products or services separately.”
Steve first recognized Zoho for its CRM and project application features; these were his main attractions to it. According to Steve, these help with selling product while managing sales cycle but also producing work efficiently using project management style organization beyond sales point.
Zoho CRM helped Blues Brothers Construction streamline their marketing and sales processes. Steve highlighted the benefits of Zoho’s CRM blueprint process and workflow process: “I can guide my users through a process I’ve customized so we’re providing consistent experiences for our customers.”
Zoho Creator allows for quick estimating and contract creation on-the-fly, while their analytics feature gives Steve an in-depth view of his business status at any time.
Advice for Other Small Businesses
Steve advises other small businesses that when searching for software solutions, to start by considering customer experience and defining ideal customers as two key criteria. One main factor he noted that made Zoho an appealing option was its tiered structure – which allowed him to “avoid process and build creatively at his own pace”.
He emphasized the need to test out different software options until finding one that best meets your business needs. “We explored many software before discovering Zoho,” he noted, noting, “I was given an eye for envisioning different scenarios for our business.
Steve has utilized Zoho to design and engineer his business process, monitor what’s happening within it, and never be out-of-the-loop as an owner. His story highlights the transformative potential of technology to streamline processes while improving customer experiences – ultimately driving business growth.
As Steve Festa stated in his interview, he can always rely on his morals and values as the basis for giving customers an outstanding customer experience. It is essential that I deliver what was promised – that’s my priority.”