Are You Telling an Engaging Story with Your Small Business? On today’s show, David Leonhardt of The Happy Guy (THGM) Writing Services sits down with Shawn Hessinger from Small Business Trends’ Executive Editor Shawn Hessinger to discuss why hiring a copywriter might be the better solution than trying to go it alone. They discuss benefits associated with hiring one as well as where best to find such talent as well as conveying your message effectively once found.
Why Hire a Copywriter for Your Small Business? Shawn Hessinger: Let’s first discuss why small businesses would hire a copywriter.
David Leonhardt: Every business must convey its message at some point – whether to customers, potential partners or the local business community at large. Your reputation is on the line every time you open your mouth or hit “publish”.
Copywriters help your message resonate with its intended target audience in an effective manner by finding just the right words to get across what needs to be communicated. Simply put, they help communicate efficiently so you get your point across.
Businesses outsource because they need someone who can communicate not just “de facto” information but also provide more comprehensive messaging: this is who we are, respectable organization with leadership qualities etc.
At The Happy Guy Writing Services, our business copywriters help convey the image you want with specific audiences. Furthermore, they’ll work their magic by finding just the right words-similar to how photographers or graphic artists capture an image. Anyone can draw stick figures interacting in threes; but when it comes to portraying your reputation in a professional light a professional must be hired; same with copywriting services.