To attract more leads and close more deals, it’s essential that your company have a lead magnet in place. A lead magnet can be defined as any marketing strategy that generates leads by offering potential customers long-form resources in exchange for their contact info – but there’s much more involved! Let’s read further for more insight.
Shawn Hessinger of Small Business Trends Executive Editor talks with Annie P. Ruggles from Non-Sleazy Sales Academy about creating an effective lead magnet. Annie shares useful advice that will enable you to build one and meet your business goals more easily.
Please enjoy this edited transcript of their discussion on the latest episode of Small Biz in :15, as well as their full conversation above or on SoundCloud below.
Shawn Hessinger: What I am curious to understand is what defines a lead magnet.
Annie P. Ruggles: It would be an opportunity to address an existing small problem.
My business relies heavily on micro problem solvers.
Shawn: Most marketers would conflate an incentive with giving away something in order to attract someone onto your mailing list – although that doesn’t truly explain it all.
Annie: To me, an idea book is something you give away to demonstrate your problem-solving prowess to people you hope to work with in the future.
Shawn Hessinger: Oh no! An audition!
Annie: Yes, an audition. In reality, the interview should serve as an audition to ascertain if you want to continue spending time in this person’s world and paying attention.
Shawn Hessinger: So if I were creating a lead magnet to attract potential students to take your course on how to develop these things, what would it look like?
Annie: Right now I am looking for a lead magnet! So, I wrote an e-book and am offering it through affiliates; however, my lead magnet will not be the book itself but an audiobook instead, since people seem to enjoy hearing my unique “Muppety voice.”