What is marketing? Most small business owners understand what it is, yet often lack insight into exactly what their customers value most about their product or service. Even more alarming: some don’t fully grasp its significance altogether! Not to worry though; author and entrepreneur Jim Kukral joins Small Business Trends Executive Editor Shawn Hessinger to share some tips that may open your eyes to completely new ways of marketing your business that you may never have considered before!
Check out this edited transcript of their conversation from the latest episode of Small Biz in 15 Minutes.
Check out the entire conversation above or listen to it on SoundCloud below.
What Is Marketing? Shawn Hessinger: At its core, marketing is about distinguishing oneself from competition, something most don’t appreciate fully. People underestimate just how difficult it can be to stand out amongst so much competition and stand out.
Jim Kukral: Businesses and individuals tend to be too close to their brands. You might excel at painting, but you’re no good at marketing them. What I’ve discovered over my 25-year tenure here is this: people dislike marketing; nobody wants to become one!