Strategic Marketing West 2024 is an event specifically tailored for marketing executives that focuses on the AI revolution taking place across industries. Set to take place May 8th and 9th 2024 in Los Angeles, California and organized by Reuters Events.
Here is an outline of the event:
Focus: This conference’s primary goal is to equip marketing leaders with the tools and strategies to thrive in today’s marketing environment. Key areas include data-driven creativity, understanding customer needs and taking advantage of cutting-edge technology.
What to Expect: The agenda includes keynote speeches, panel discussions, workshops, networking opportunities with other attendees and networking with other marketers. Topics covered will include The changing role of a marketing officer; AI implementation; Crafting customer-centric experiences whilst using technology for meeting marketing goals
Marketing will increasingly rely on its future prospects.